Belleayre Survey

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1) What is your Gender?	Female Male
2) What is your Zip Code?
3) What is your Age?	22 or Under 23-34 35-44 45-54 55-64 65 and Older
4) What is your household income?	Under $50,000 50,001-$100,000 100,001 - 150,000 150,001 - 200,000 200,001 - 250,000 Over 250,000 Decline to Answer
5) Describe your Ski group today or most recent trip to this mountain: (Please indicate the number of members in each group including yourself)
# OF FAMILY IN GROUP	Adults	Teens	Juniors
# OF FRIENDS IN GROUP	Adults	Teens	Juniors
6) What is your home mountain?	Ski Area
7) How many times did you ride or ski at a mountain other than your home mountain last winter?	Less than 3 4-7 8-12 More than 12
8) How many different mountains did you ride or ski at other your home mountain last winter?	Less than 3 4-7 8-12 More than 12
9) Did you have a season pass or a frequent skier type product at your home mountain?	Season Pass Frequent Skier type product None
10) When visiting other mountains which describes your lift ticket purchase?	Purchase ticket at Mountain Purchase ticket online in advance direct from mountain Purchase ticket online in advance from 3rd party website Use discount coupon or promotional ticket Other
11) How many times do you intend to ski or ride this winter?	Less than 3 4-7 8-12 More than 12

12) On a scale of 1 - 5 one being the least important and five being the most important, how important or unimportant are the following factors influence on your decision when choosing which mountain to ski and ride?
	Least Important ..................Neutral......................Very Important
TRAVEL	1	2	3	4	5
CONVENIENCE	1	2	3	4	5
OFF-HILL ACTIVIES	1	2	3	4	5
SPECIAL EVENTS	1	2	3	4	5
PRICE	1	2	3	4	5
DISCOUNT/PROMO TICKETS	1	2	3	4	5
VALUE	1	2	3	4	5
SNOW	1	2	3	4	5
CUSTOMER SERVICE	1	2	3	4	5
SLOPE-SIDE LODGING	1	2	3	4	5

13) Who had the most influence on where you ski or snowboarded today or on your most recent trip?

14) How many times did you ski or ride at the following resorts last year?	None	1-3	4-7	8-12	12+
WHITEFACE MTN	None	1-3	4-7	8-12	12+
GORE MTN	None	1-3	4-7	8-12	12+
BELLEAYRE MTN	None	1-3	4-7	8-12	12+
MT VAN HOEVENBERG	None	1-3	4-7	8-12	12+
TOTAL DAYS AT ANY RESORT	None	1-3	4-7	8-12	12+

15) On a scale of 1 to 5 one being least likely and five being very likely how Likely are you to ski or ride at the following resorts this season?
	Least Likely ......... .........Neutral......................Very Likely
WHITEFACE MTN	1	2	3	4	5
GORE MTN	1	2	3	4	5
BELLEAYRE MTN	1	2	3	4	5
MT VAN HOEVENBERG	1	2	3	4	5

16) On a scale of 1-5 one being the least influential and five being the most influential, how much did the following factors restrict you from skiing or riding more last season?
FREE TIME	1	2	3	4	5
WEATHER	1	2	3	4	5
COST	1	2	3	4	5
INJURY/PHYSICAL LIMITATIONS	1	2	3	4	5
OTHER	1	2	3	4	5

17) If you had an extra $100 to spend on your trip where would you be most likely to spend it?
18) On a scale of 1-5 one being completely unsatisfied and five being very satisfied, how would you rate the following aspects of your visit?
CLEANLINESS OF FACILITES	1	2	3	4	5
FRIENDLINESS OF STAFF	1	2	3	4	5
QUALITY OF FOOD SERVICES	1	2	3	4	5
SNOW GROOMING	1	2	3	4	5
LENGTH OF LIFT LINES	1	2	3	4	5
OVERALL VALUE	1	2	3	4	5
OVERALL EXPERIENCE	1	2	3	4	5
19) Please indicate where you are most likely to get your ski industry information ?	Ski Publication Our Website Social Media sites Brochures Word of Mouth Industry Website
20) What is the most important thing we could do to make your next trip better?

If 3 Mountain Product were available for Whiteface, Gore and Belleayre - would you purchase any of the following?
SEASON PASS	Yes	No	Maybe
SAMPLER PACK	Yes	No	Maybe
FREQUENT SKIER CARD PRODUCT	Yes	No	Maybe